It all began in 1938 when Otto Fraza opened a small garage in Detroit repairing large trucks and hydraulics.

As time went on, the Fraza company started servicing forklifts and later became a dealership. The company was eventually handed down to Otto’s son, and then his grandson.

Photo of Roger Runyan.

“What keeps us moving is keeping you moving. We work to provide the best materials management solutions in the industry.”

Fraza CEO
Roger Runyan

In May of 1976, Greg and Tim Blackwood began GB Sales & Service as a small forklift service shop working out of their garage. Through hard work, determination, and a focus on going above and beyond for customers, the business expanded rapidly. GB Sales & Service went on to purchase Fraza and kept the name because it was so well regarded in the industry.

New complementary products and services were offered. What remains of both companies is the same entrepreneurial spirit, work ethic, and dedication to providing more than the expected. Exceptional service is Fraza’s heritage and remains our driving commitment. We help our customers get more efficient, more productive, and more connected to technology.

Today, Fraza is a full-service material handling business featuring a highly-skilled team of 200 employees spanning a wide geography in Michigan. Whether it’s through equipment or processes, our people will find that small extra edge to push our customers’ business forward. Every minute matters. Every movement counts. And we can provide the people, the tools, the technologies, and the best practices to find efficiency wherever we can.