The Latest

• Pallet Rack Protection with Our Partner: Damotech
  December 09, 2024
  As a trusted material handling partner, our approach with customers always starts with safety. Our goal is to keep your warehouse employees safe. We want to minimize forklift operator damage not only to your lift equipment but to your racking and products. If you aren’t already making pallet rack protection a priority in your warehouse, it may be time to rethink the need for it in your operations.
• Implementing a Successful Semi-Truck Fleet Maintenance Program
  October 30, 2024
  As the general manager of our Over-the-Road (OTR) division at Fraza, I want to spend some time exploring the critical aspects of fleet maintenance management, providing insights to help you develop a successful maintenance strategy. We tailor our services to meet your commercial truck maintenance requirements. We are committed to making sure your fleet remains operational and cost-effective for your business.
• Is Your Pallet Racking Negatively Impacting Your Operation?
  September 30, 2024
  The idea of pallet racking seems basic, but warehouse storage and organization can make or break the efficiency of your warehouse and, ultimately, the success of your business. As your warehouse solutions partner, our goal is to make sure you optimize space utilization, enhance accessibility, and boost productivity. With our experts, you can refine your warehouse layout and streamline your operations to maximize efficiency.
• Mitsubishi Logisnext Americas Announces Its 2024 Cat® Lift Trucks, Mitsubishi Forklift Trucks and Jungheinrich® Dealers of Excellence
  February 06, 2024
  Mitsubishi Logisnext Americas, one of the world’s leading manufacturers and providers of material handling, automation and fleet solutions, today revealed the winners of its 2024 Dealers of Excellence program.
• Should You Choose a Diesel, Propane, or Electric Forklift?
  October 06, 2023
  Selecting a fuel source is one of the first considerations when buying a new forklift. The three most popular fuels include diesel, propane, and electricity. The ideal choice depends on your budget, the operating environment, your existing fuel infrastructure, and other factors.
• Are You OSHA Compliant?
  May 22, 2023
  The purpose of the Occupational Safety and Health Administration is to protect employees from unsafe work environments. If you’re guilty of any forklift safety violations, you could be subject to fines and other penalties. Here’s a look at some of the most commonly cited standards to help you determine if you and your operators are OSHA compliant.
• Logisnext Americas Group Recognizes Its 2023 Cat® Lift Truck, Mitsubishi Forklift Truck and Jungheinrich® Dealers Of Excellence
  February 13, 2023
  Mitsubishi Logisnext Americas, one of the world’s leading manufacturers and providers of material handling, automation and fleet solutions, announced today the winners of its 2023 Dealers of Excellence program.
• Fraza Sister Company, Material Handling Group USA, Acquires Liftec, Inc.
  January 05, 2023
  (Canton, MI) Jan. 5, 2023 – Fraza, a material handling equipment and solutions provider headquartered in southeast Michigan, announces today their sister company, Material Handling Group USA (MH Group USA) has acquired Liftec, Inc. as a new dealer/location on the East Coast.
• Fraza Moves Sterling Heights Branch to Rochester Hills
  September 12, 2022
  Fraza, a material handling equipment and solutions provider headquartered in southeast Michigan, announces today that the organization has moved their Sterling Heights branch to Rochester Hills. Fraza provides solutions by delivering the right people, equipment and technology to help move businesses forward.
• The Importance of Regular Dock and Door Repair
  July 20, 2022
  Our team of dock and door experts can make sure your loading dock areas are working at optimum functionality, so you rarely experience downtime and your operations never stop. The key to this is having a partner that conducts a thorough planned maintenance program.
• Fraza Announces Promotion of Scott Stoy to CFO
  June 01, 2022
  Fraza, an end-to-end material handling solutions provider headquartered in southeastern Michigan, today announces the promotion of Scott Stoy to Chief Financial Officer, effective immediately. Stoy previously held the role of Vice President of Finance and has been with the company since 2020. He reports to Chief Executive Officer, Roger Runyan.
• Understanding Different Types of Forklifts and Their Applications
  May 18, 2022
  When it comes to choosing the right material handling equipment for your business, it can be helpful to know the different classes of forklifts and the applications they perform the best in. Each product serves a different purpose, so having a trusted material handling partner that can guide you through the process is so important.
• Fraza Hires Jeff Fuller and Tom Wood for Operations and Sales Leadership Roles
  May 12, 2022
  Fraza, an end-to-end material handling solutions provider headquartered in southeastern Michigan, is pleased to announce the hiring of Jeff Fuller as vice president, aftermarket operations, and Tom Wood, senior sales director. With these new roles, Fraza is strengthening its position as a leader in warehouse and automated solutions.
• Four Signs It’s Time to Replace Your Forklift
  April 26, 2022
  How long should you keep repairing your older forklifts? When is it time to retire your truck and invest in a replacement? The average forklift lifespan is 10,000 operating hours, or five to seven years, depending on the brand, amount of use and many other factors. Here are four common signs that your forklift may need to be replaced.
• Forklift Pricing 101: What You Should Know
  March 30, 2022
  The material handling equipment your company requires involves a large investment, so it’s understandable that you’d want to find the best value when purchasing forklifts. What are the forklift price factors you need to consider? Here, we offer some information to help you understand forklift pricing.
• How Often Should You Service Your Forklift?
  March 03, 2022
  It’s commonly understood that any vehicle you use regularly requires service from time to time. You know how often to have your car’s oil changed, and your driver’s manual will tell you the intervals for service based on mileage. Your fleet of forklifts should be treated no differently.
• Mitsubishi Logisnext Americas Group Recognizes Its 2022 Cat® Lift Truck, Mitsubishi Forklift Truck and Jungheinrich® Dealers Of Excellence
  February 02, 2022
  Mitsubishi Logisnext Americas group, a leading North American provider and manufacturer of material handling and innovative automation and fleet solutions, announced today the winners of its 2022 Dealers of Excellence program.
• KION North America Expands Territory with Dealer Partner Vitan Equipment a Division of Fraza Inc.
  February 01, 2022
  KION North America is pleased to announce its decision to expand territory with Vitan Equipment, a division of Fraza Inc., into western Michigan. In addition to this expansion, Vitan Equipment has opened a new dealer location in Grand Rapids, Michigan, to help support this new territory.
• Why Converting Your Fleet to Electric Makes Sense: Rebates and Incentives
  January 27, 2022
  Because switching to electric motors requires an initial investment in equipment, energy providers and some government agencies have set up programs to assist. Read on to learn more about rebates and financing programs that are available to help offset some of the costs of purchasing energy efficient equipment.
• Why Converting Your Fleet to Electric Makes Sense: Advantages of Electric Forklifts
  January 12, 2022
  The global focus on converting from internal combustion engines to electric ones isn’t just limited to personal automobiles. Electric motors of all sorts have become popular in industry because of their reliability, clean emissions, and low maintenance profile.
• Why Converting Your Forklift Fleet to Electric Makes Sense: Lower Total Cost of Ownership
  November 30, 2021
  In the material handling industry, electric forklifts are not just the future, they are already here making big inroads in warehouses and factories across the country. If you haven’t started to think about converting your fleet to electric yet, this three-part blog series will cover the reasons you might want to consider it.
• Fraza Hires Christen Powers to Drive Employee Development and Engagement
  September 30, 2021
  Fraza, an end-to-end material handling solutions provider, announced today the newest member to its human resources team, Christen Powers. Powers will serve as director, human resources and work closely with Fraza’s department heads to drive employee development and engagement.
• Avoid Hazards with These Forklift Safety Tips
  June 07, 2021
  As your material handling partner, we're also here to help you reduce hazards and improve forklift safety and warehouse pedestrian safety within your business. We're sharing all of our tips and resources here.
• Mistubishi Extends Forklift Lineup With Customer Needs in Mind
  March 26, 2021
  Mitsubishi has expanded their product line to do the heavy lifting for you. Whether you need a large IC pneumatic for moving stone, concrete or lumber, or a versatile three or four-wheel lift truck for your operations, we've got you covered.
• Fraza Welcomes Scott Stoy as Vice President of Accounting and Finance
  October 15, 2020
  Stoy brings 20+ years of experience to Fraza and has held a variety of positions in finance and operations during his career, including his most recent role of Finance Director of Flint Group Packaging. Prior to that, he spent ten years in various finance and leadership roles with Federal Mogul/Tenneco.
• Caterpillar 2C5000 Forklift Walk-around Demonstration
  August 25, 2020
  Take a virtual tour of the Caterpillar 2C5000 liquid propane forklift. A workhorse for small businesses, this forklift can operate in a wide range of indoor applications.
• How a Modular Office Can Transform Your Warehouse
  July 27, 2020
  Finding the perfect modular office design is one of the most effective ways to take advantage of the space in your warehouse. You can design a pre-fabricated office space and have it delivered right to you and constructed in a week or less, without undergoing a costly renovation.
• 3 Ways AGVs Will Improve Your Warehouse Efficiency
  July 13, 2020
  Jungheinrich, a manufacturer with decades of electric lift truck expertise, offers two truck categories for AGVs: the tow tractor and the automated stacker. Both trucks offer precise navigation technology to maneuver effortlessly through your warehouse and move your product. Visit our video library to see these AGVs in action.
• Warehouse Pedestrian Safety
  June 30, 2020
  While not all of us in the material handling industry are forklift operators, we are all pedestrians in a warehouse at one time or another, and it's important for us to pay close attention to our surroundings at all times to ensure that we and others are always safe.
• Forklift Safety: Safe Position of Forklift Forks While Parked
  June 23, 2020
  When it comes to warehouse safety, it's important to keep your forklift forks in a safe position while parked. Forks can create a tripping hazard for employees and other pedestrians if not positioned properly. If the forks are up too high, they could fall, and if they're even just a few inches off the ground, present a serious tripping hazard.
• Forklift Safety: Driving with Forklift Forks at a Safe Height
  June 15, 2020
  When driving a forklift, it’s important to keep the forks at a safe height off the ground. MI-OSHA recommends keeping them between 2 – 4 inches and tilted slightly back. This height reduces the potential for seriously injuring any pedestrians in the upper leg or torso.
• Forklift Safety: Safe Driving Tips
  June 08, 2020
  June 9 is National Forklift Safety Day, and here at Fraza, because safety is so important to us, we’d like to celebrate by sharing forklift safe driving tips with you during the entire month of June.
• Fraza Promotes Tony Bowne to Vice President and General Manager
  June 04, 2020
  Fraza is pleased to announce the promotion of Tony Bowne to Vice President and General Manager effective immediately. In his new role, Bowne will oversee the Sales, Marketing, Service, Rental, Parts, and Used Equipment departments and all managers will report directly to him.
• Forklift Fork Inspection and Safety
  May 01, 2020
  When’s the last time you inspected your forklifts’ forks? Keeping them in optimal shape is essential to the safe and efficient operation of your forklift fleet.
• Critical Forklift Battery Maintenance in Times of Shutdown
  April 08, 2020
  In times of prolonged shutdown and during periods of inactivity, it’s important to keep your lift truck batteries maintained so when it’s time to get back to work, everything will be functioning properly.
• How We Are Operating during the COVID-19 Crisis
  March 12, 2020
  At Fraza/Vitan Equipment, the health and safety of our employees, their families, and our customers / vendors is a top priority. Due to the rapidly-evolving situation with COVID-19, we are taking proactive steps to ensure we keep everyone safe and healthy.
• Fraza Wins MCFA Dealer of Excellence for 2020
  February 26, 2020
  Fraza, an end-to-end material handling solutions provider headquartered in southeastern Michigan, is pleased to announce it has received the distinguished Dealer of Excellence award from Mitsubishi Caterpillar Forklift America Inc. (MCFA) -- a leading manufacturer of forklifts under the Cat® lift trucks, Mitsubishi forklift trucks and Jungheinrich® brands -- for the fifth consecutive year.
• Recent News: Alternative Fuel Excise “Propane Credit” Tax Reinstated
  February 26, 2020
  In late December 2019, Congress reinstated the Alternative Fuel Excise Tax Credit retroactive to the beginning of 2018. This means taxpayers to claim a credit on their tax return for excise tax paid on alternative fuels used in the course of their business.
• To Rent or Purchase? Eight Times a Forklift Rental Makes Sense
  December 09, 2019
  When it comes to finding the right equipment for your company’s needs, it’s important to understand and weigh all the options from your material handling solutions provider. Sometimes a permanent solution is not always the answer to a temporary circumstance. With the right provider, you can have access to a variety of different rental equipment to suit your needs – short or long term.
• Efficiency and Savings: The Future of the Electric Forklift
  July 25, 2019
  Electric forklifts are becoming an emerging leader in material handling, and Fraza is working hard to support that trend and bring innovation to our customers.
• Additional Safeguards to Increase Your Forklift’s Safety
  June 26, 2019
  On the last week of Fraza Safety Month, Fraza wants to provide you with information about additional safeguards to add to your forklifts to increase safety.
• How to Set Up a Safety Initiative at Your Business
  June 18, 2019
  Fraza Safety Month aims to educate about the importance of safety in the workplace and how you can implement safe practices at your company.
• Five Key Elements of Forklift Safety
  June 11, 2019
  With National Forklift Safety Day on June 11, we want to remind you to make safety a priority every day with tips to keep your forklift operations safe.
• The Evolution of Operator Training
  June 03, 2019
  Fraza has the experience, knowledge, and dedication to keep your employees safe with our effective training programs.
• Field Service Technician Career Opportunities at Fraza
  May 31, 2019
  At Fraza, we are dedicated to finding young and talented individuals, who can grow with our company and start a lifelong technician career.
• 3 Reasons Why Fraza’s Commitment to Service Stands Out
  April 09, 2019
  At Fraza, our level of customer service can be a huge asset to your team. As a leader in the industry, we provide the right people, the right equipment and the right technology to help move the world.
• Fraza Receives CLARK Dealer of Excellence Award for 2019
  March 20, 2019
  Fraza is pleased to announce it has received the distinguished 2019 Dealer of Excellence award from CLARK Material Handling Company. These honors are awarded to dealerships in the U.S., Mexico, and Canada who have met performance goals for 2018.
• Fraza Named MCFA Dealer of Excellence for 2019
  February 14, 2019
  Fraza is pleased to announce it has received the distinguished Dealer of Excellence award from Mitsubishi Caterpillar Forklift America Inc. (MCFA) for the fourth consecutive year.
• Why You Should Invest in Telemetry for Your Warehouse
  January 18, 2019
  We want to be at the forefront of the shift toward technology, and as your partner, Fraza will make sure you’re right there with us. We have the resources and expertise to make your business run smoother, be more efficient and more profitable. With our experts, we can make telemetry an accessible and easy part of your daily routine.
• How Fraza’s Fleet Management System Can Save You Money
  December 06, 2018
  There’s a shift happening in the material handling industry, and Fraza is at the forefront of it. This shift is happening through innovations in technology. At Fraza, we want to incorporate technology into your material handling processes to make your job easier and your equipment more efficient.
• Top Five Tips for Winterizing Your Industrial Equipment
  October 29, 2018
  You may not want to accept this fact, but winter is coming. And even though industrial equipment seems like it can handle just about anything, it’s not indestructible. It will not operate well if it’s not prepared for the frigid, sub-zero temperatures Michigan likes to throw our way every winter.
• Fraza Announces New Branch: Vitan Equipment; Will Now Offer Material Handling Services Expanded Across Michigan
  October 02, 2018
  This expansion is part of Fraza’s geographic growth and continued effort to be the best service organization in the industry. Vitan’s slogan — Value. Reimagined. — emphasizes the company’s dedication to explore new ways to add value for its customers through efficiency and innovation. The company will focus on incorporating new technologies, including a fleet analyzer system that provides real-time data to prevent damages and extend the lifespan of customers’ equipment.
• Fraza Forklifts Rebrands to Fraza; Introduces New Logo, Website, and Brand
  May 03, 2018
  Fraza Forklifts, a material handling equipment and solutions provider headquartered in southeast Michigan, announces today that the organization will now operate under the name Fraza.
• Fraza Forklifts Named MCFA Dealer of Excellence for Third Year Running
  January 30, 2018
  Fraza Forklifts, a material handling equipment provider headquartered in southeast Michigan, is pleased to announce it has received the distinguished Dealer of Excellence award from Mitsubishi Caterpillar Forklift America Inc. (MCFA) for the third consecutive year.

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